The Story of Noa Noa

Noa Noa was founded in 1981 by brothers Harald and Lars Holstein as a feminine alternative to the hard and edgy fashion of the time.
The name Noa Noa means “simple and harmonious” in Tahitian, capturing the essence of the brand’s feminine and bohemian universe.

For three generations, Noa Noa has dressed women around the world, creating beautiful, timeless collections that reflect quality, naturalness, and calm.
All collections are designed in Denmark at Noa Noa’s headquarters, surrounded by idyllic landscapes in North Zealand, and produced by long-term partners across the globe who uphold high standards of social responsibility.

Our feminine collections are available in concept stores, multi-brand boutiques, and online platforms worldwide.

The Noa Noa brand is part of Molly’s Collective ApS, marking a new and exciting chapter in our journey.
With the acquisition of Denim Project and the Swedish brand Odd Molly, Molly’s Collective ApS now owns five brands: Noa Noa, Odd Molly, Unmade Copenhagen and Noa Noa Miniature.
Our collections are created for style-conscious consumers who value quality and craftsmanship. Together, our five brands offer inspiration and endless combinations from the world of fashion.

The Spirit of Noa Noa

Noa Noa is an international fashion brand with strong roots in Danish design tradition.
Our feminine collections are designed for women who love refined design, quality, and beautiful details.

Good craftsmanship, quality, fit, responsibility, and a love for detail are the core values of Noa Noa.
All our prints are either based on antique patterns or hand-drawn by our in-house print designer.

“Through our collections, we want women to feel the care and attention behind every style — a sense of being well-dressed and comfortable, helping them feel more balanced in their everyday life.”

Our Design Story

Noa Noa’s design identity combines femininity, nostalgia, and quality with meticulous attention to detail in every piece.
Each collection not only represents the brand’s essence but also allows every woman to add something timeless to her wardrobe — a design meant to last beyond trends.
This philosophy encourages creativity and personal expression, helping women create their own distinctive style.

Fabric-covered buttons. Hand-sewn details. Waistbands meant to be seen. Hand-knitted pieces.
Tactile materials that awaken the senses.
Even the interiors of our stores are crafted in Noa Noa’s own workshops, designed to make every boutique unique.
For us, great design is about leaving a trace of care — in the materials, the craftsmanship, and above all, in the feeling each woman carries when wearing Noa Noa.

The Bohemian Signature

We’ve always had a deep connection to the feminine and the natural — a feeling reflected in every collection.
Natural materials such as wool, linen, silk, and cotton, often 100% organic, create breathable, free, and feminine silhouettes.
Our bohemian signature also draws inspiration from cultures around the world and embraces slow fashion — honoring traditional and modern techniques that take time and care.

A Touch of Love

There’s a little love woven into everything we do.
Each collection begins with an inspiration journey, where we only share what truly captures our hearts.
We often treat members of the Noa Noa Society, especially on their birthdays, and — like a close friend — we share the Noa Noa universe with women of all ages on Instagram and Facebook.